{"product_id":"soulville","title":"Soulville","description":"\u003cdiv class=\"top\"\u003e\n\u003cdiv class=\"top\"\u003e\n\u003ch1 class=\"product-details-ecomm__writeup__title\"\u003eSoulville - \u003c\/h1\u003e\n\u003cdiv\u003e\n\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"bike-details-writeup__writeup\"\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eIf Ron Burgundy rode a bicycle, and true to form, insisted on staying classy, San Diego, this would be it. Yes, we are in North County San Diego and also yes, the Soulville oozes class. With a tightly spaced twin top tube, classy augments retro while eco-friendly componentry is a head nod and proud first step toward sustainability in the bike industry: 100% recycled tires, 100% recycled inner tubes, rice-husk composite pedals, rice-husk composite grips, and a reused-materials saddle proves that eco-friendly is still financially sustainable too. Green living for all we say, while Ron Burgundy says \"I'm kinda a big deal,\" and so is the Soulville.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"h4\"\u003eFEATURES\u003c\/h2\u003e\n\u003cul class=\"list-unstyled\"\u003e\n\u003cli\u003eEco-friendly rice husk particulate grips and pedals are sustainably manufactured using rice field waste product\u003c\/li\u003e\n\u003cli\u003e100% recycled 650 x 44 tires and inner tubes provide a supple, sustainable footprint for a smooth ride\u003c\/li\u003e\n\u003cli\u003eSaddle borrows eco-friendly materials and manufacturing process from the Chinese sharing bicycle market--proving overseas manufacturing can be done responsibly and inexpensively\u003c\/li\u003e\n\u003cli\u003eClassic vintage 3-piece crankset furthers the Soulville's heritage looks\u003c\/li\u003e\n\u003cli\u003eCentered stance provides even, predictable handling\u003c\/li\u003e\n\u003cli\u003eColor-matched, custom 3-slat front rack broadens versatility\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"bike-details-writeup__link\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ca href=\"https:\/\/www.norco.com\/bikes\/city\/urban\/xfr\"\u003e\u003c\/a\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-details-ecomm__writeup__buttons\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Del Sol","offers":[{"title":"Med 17.5\" \/ Matte Khaki","offer_id":47669158674622,"sku":null,"price":579.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1501\/7736\/files\/soulville.jpg?v=1781659272","url":"https:\/\/www.grindingears.ca\/products\/soulville","provider":"Grindin' Gears Bikes n Boards","version":"1.0","type":"link"}